1. The most surprising thing I got from this reading was related to consumers. It is fascinating that one is able to predict purchases based on particular characteristics.
2. Every week I read the assigned reading thoroughly to gain a better understanding. Because of this, I rarely find it confusing.
3. What is the most efficient and effective way to do marketing?
How have marketers adjusted with the social media phenomenon?
4.There was nothing that stood out to me as wrong by the author. For the most part, everything was very easy to understand if read thoroughly.
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