Venture Concept No. 2

Opportunity
The opportunity presented is making social drinking more responsible. By creating an application for mobile devices, this on-the-go ability can prevent individuals of all ages from exceeding their limit or tolerance. The need for this opportunity is rapidly growing as our generation has taken social drinking to a whole new level. More often than not, high schoolers and college students are found binge-drinking so excessively that it is rare for them to remember their night. The changes in the environment that are creating this opportunity have a lot to do with how social communication has been altered over time. Technically speaking, the geographic market is all over our nation and the demographic is both male and females in their early teens on. Currently, there are not many ways to acknowledge and recognize ones tolerance when drinking unless they are experienced. I believe the individuals whom would be loyal towards an application like this are those who have had bad drinking experiences in the past. Because of this, this opportunity has the potential to be huge! It is hard to say how long this "window of opportunity" will be open, but it is important to get the ball rolling in order to create a safe drinking environment.

Innovation
I believe there is an unmet need of drinking responsibly. From the time teens enter high school, they are presented the opportunity to drink alcoholic beverages very frequently. In college, it is almost looked down upon if you don't. Now for me personally, I could care less whether someone chooses to drink or not, but I do care about their well-being if they have exceeded their limit and made it strikingly obvious. I believe to prevent this in the future, one could download an application called DrinkSmart. This app would be on your phone and would be able to track your BAC, the different types of alcohol and amounts consumed, as well as providing services to locate the cheapest and nearest taxi or Uber to get home safely. This innovation could infiltrate and assist each community in a number of ways but primarily by keeping each individual safer. 


Venture Concept 
The innovation that has been presented can assist in solving the opportunity presented in various ways. By gaining a better understanding of one's tolerance by using this application, one can remain in a safe atmosphere and stay fearless from the harmful effects of being over served. With just a few times use, the individual can educate themselves on how much and of what they are capable of drinking. I believe customers would be interested in this because there is not currently anything like it on the market. Of course, there are still competitors in this market. There are apps that are out that have similar intentions, however none to this extent.