Sunday, February 7, 2016

Interviewing Customers No. 2

Fine tune your opportunity
After my first week of interviews, I drastically changed my opportunity. Initially, it was to put in some sort of motion to reduce the drinking age in the United States back to 18. However, after a lot of research and debate, I found the unmet need is to promote drinking responsibly for all ages. 

Fine tune the who 
Last time, I targeted individuals from 18-20. This time however, I did not look for anybody specific. However in a college town most individuals that I did interview were from 19-23 years of age. 

Tweaking my interview questions
Because I completed changed my opportunity, my questions changed drastically. Below are the new questions that I asked the interviewees:

How old are you?

How many drinks do you consume during a normal week?

In what ways do you drink responsibly?

When you are drinking do you stop yourself once you start to feel drunk?


Would you stop if you knew you were getting past your limit based on data from the app?

What did you learn about the opportunity?
Based on the 5 people I interviewed, I learned that this opportunity is feasible. Every individual I asked said that if they we're provided the data on an application that they we're passing or had already past their limit, they would stop consuming beverages. 

What did I learn about interviewing customers?
If there is one thing I learned, it is that if people have the time for the most part they are not hesitant to answer a few questions. Three tips I would have for interviewing people include:
1. Don't be shy, people are usually willing to help you
2. Never forget to say thank you for your time and feedback, as it plays a critical role in this experiment
3. Be prepared to ask questions and be yourself


1 comment:

  1. Hey Emmalee,

    I truly believe you have a great idea here. An app that can assist people in consuming alcohol responsibly would really take well in this day in age. I noticed, though, that all of your interview subjects were female. Maybe if you mix in a bit of diversity throughout your research process you might be exposed to feedback you haven't received yet. I like the way your questions build into the final one which subtly reveals your potential opportunity. Also, I think you offered great advice to our incoming entrepreneurs. Hopefully they utilize it when it is their time to shine. I would love some feedback on my interviews as well. Take a look if you have a chance!

    Richard

    http://richardjeffries.blogspot.com/2016/02/interviewing-customers-no-2.html

    ReplyDelete

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