Idea Napkin No. 2

1. Born and raised in Gainesville, FL, I have always been surrounded by numerous start up companies. My mother is the executive director of GAIN: Gainesville Area Innovation Network and I have been recruited on a number of occasions to volunteer and work at many of the events held. Being a college student, I am continuously surrounded by partying--which always contains endless amounts of alcohol. I have witnessed first hand on a number of occasions where my peers have exceeded their limit and turned into someone they would never recognize. This too, has happened to me on a few occasions as well. My aspirations for this concept is to first find a feasible way with technology in order to successfully be able to pull this off. If this is something that is capable with modern technology, this app has the potential of aiding a lot of individuals.

2. What this offers to our target market is the opportunity to drink responsibly while still having fun. This app would be on your phone and would be able to track your BAC, the different types of alcohol and amounts consumed, as well as providing services to locate the cheapest and nearest taxi or Uber to get home safely. This would ensure, educate and lessen future incidents related to heavily drinking.

3. The demographic that this would be offered to would be individuals of all ages. I would not make it 21+ up because I am well aware of how individuals from the ages of 14+ behave when consuming alcohol, and act much more irresponsibly. Therefore, I would be targeting 'social drinkers' and these people all have in common the same thing--the desire to consume alcohol in a social setting.

4. I believe these individuals that we target care because more often than not they have most likely found themselves or one of their friends in a position where they have consumed too much alcohol. In order to prevent these scenarios and making rash decisions, they would find comfort in this app with telling them when to stop drinking and making recommendations on when they should go home.

5. I have done a little research on the idea and there are few apps that have anything related to drinking at all. I do personally have an application on my phone that will prevent me from drunk calling or texting individuals I would not make the effort to speak to sober. I believe this has been excellent in preventing me from doing so, and I feel as if creating an app to help one keep track of their limit could make the whole idea of social drinking a much more pleasurable experience.

These concepts fit together because I believe they could cover a large market. If technology allows, this app has the ability to boom among my generation and those upcoming.

For the most part, the feedback I received was all the same. Individuals that commented believed it was a great idea, but too struggled with finding the means to get the technology to work. However, if capable they all said it would be an app they would be interested in using to monitor their drinking habits.